You thought of everything. The right SaaS solution for your financials, a solid insurance policy. Office space? Check. You even have a rockstar assistant, and the coolest logo you’ve ever seen from that guy on Fiverr.
From IT guy to office cleaner, new and growing environmental businesses need so many things but one often overlooked member of your team that you can’t do without is a freelance writer.
WRITERS SIMPLIFY THE COMPLEX
You’ve got a million ideas in your head about what you want your readers to know, and you could probably crank that out. If you had the time, or patience. Writers are communicators. They can take the painfully complex and make them easy to understand for your readers, for consistency and for compliance.
They can take your ideas and run with them. They can speak for you, and once you build a relationship with that writer, they can think for you too.
One of my freelance clients has told me more than once about how I can take his ideas and really build them out, almost as if I am in his head. That’s what a good writer can do for you.
WRITERS SAVE YOU LEGWORK
You thought you could keep up with the blog, write the 20 emails on your list, pull together your marketing pack. After all, you did well in English, and you got the semi-colon thing down. And honestly, because you have so many other things to pay for, you want to save where you can.
Let’s face it though. That blog’s been sitting there since last October, when your last entry consumed your entire afternoon, as you illustrated the finer points of seeking out an environmental engineer and the massive amount of detail work a Phase I environmental assessment entails.
Marketing writing is important stuff that needs to get done, but do you really have the time to do it? And if you do, will you give it your best, or just do it to get it done?
TIME IS MONEY
I see it a lot. To cut costs, many businesses will handle their communications themselves to save on the bottom line, or pass their blog off to an already busy soil specialist or biologist.
As a business owner, I get it. Why pay when you can do it yourself, or hand it off to someone already on the payroll for free?
Whether it’s in your paycheck or someone else’s, your business is still paying for that writing, and often times the blog will get done in lieu of some other more specialized, and mission critical task.
However, you wouldn’t hire a bear handler to manage your internet security, and you wouldn’t hire a chef to manage your office. Why would you leave your writing to just anyone, when a writer can do it better and faster?
YOUR REPUTATION’S ON THE LINE
From your bios, over to your About Us page, right down to your twitter posts, what you plaster up on your site and your blog is all your potential clients see. That means if you just threw something up on your web page rife with spelling errors and incomplete sentences, that is what your customers are judging you on.
It pays to spend the time and energy on making your online reputation shine.
Hands down, your dollars go further when you hire a writer to do the writing. Reach out! I can help you get the words out online and in print.
Make sure what they see is your best side!