A real estate agent’s online presence requires enormous effort to maintain.
With advertising, showing and listing houses, mountains of paperwork, MLS listing management, and networking, agents have a lot on their plates, and it only gets more complicated with the growing need for strong online presence.
It isn’t enough anymore to have a website because there’s a sea of other agents pushing for the same clients you are – and increasing numbers of them have blogs, but that isn’t the only reason you need one.
- Blogging Passively Pre-qualifies Your Clients
I’ve worked in property management, and with enough real estate agents to know that because there are only 24 hours in day, agents need to work smarter, not harder.
If you do a blog the right way, your presence online will passively pre-qualify potential clients out there who’s looking for an agent.
When you write to your niche in your blog, you authentically differentiate yourself from the other million agents out there. When you blog to your niche, your dream clients can find you faster and easier through your helpful posts that show them through genuinely valuable content, that you are the right fit.
So, when you post about things that are of real value to your specific market – not just anyone looking to buy or sell a house or commercial property, you don’t need to ask so many prequalifying questions.
That saves you tons of time:
- No need to painfully re-visit that same questionnaire over and over (which would be enough reason for me right there!)
- No need to explain what you do – your readers already know
- No need to work to establish their trust in your expertise. Through strong content, examples in proof, and enough solid takeaways for your readers, credibility has already been established through the value you’ve delivered already.
A new home buyer will love your post on how to buy their first home, and if you sell to first time home buyers, sweet! Maybe next week or a year down the road you get a call: “Hey, Awesome Agent, I was reading your post on finding the right broker if you’re a first time home buyer and I wanted to work with you to find my next home.” BAM! How many questions did that save you? Now equate that to time.
- Blog Advertising Dollars Go Further
Because your blog has longevity, a one-time post offers passive returns in the form of leads now, a year from now, and well into the future.
Look at what you read. Some posts, especially about current events, are very recent. But for researching topics that have more staying power, those could be from a month ago, a year a two ago, and in a lot of cases, much, much longer.
In fact, 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
Blogging is a great way to stretch your marketing dollars.
When you think about that one post in terms of how little time or money you spent to have it written once, and see how great a return it provides you now and in the future, doesn’t that make you EXCITED!? That’s free money!
- Blogs Generate New Real Estate Networking Opportunities
Here’s how a powerful estate blog works:
Your potential clients do a Google or Bing search on Portland Real Estate Values for example, or maybe on first steps in the home buying or selling process. You have a post on your blog from a month ago, or even last week that speaks on what they need, offering useful tips they can use.
Now, take into account that 94% of online readers share blog content because they think it will be useful to others, (source: nymarketing.com) and your networking opportunities just grew exponentially without your having to do a single thing.
A solid, well-done blog not only polishes your online image, it offers real estate networking opportunities.
Over time, if your blog is well-managed, with high-quality, original content and plenty of factual support to back up your claims, you can position yourself as an authority with Google. That bodes well for your site in terms of being found, and visited, online.
Then they go on Facebook and see your posts there too. Now you’re cookin’ with fuel.
As a real estate agent, you know how all this works. I don’t need to spell it out. Relationships. It can start with your blog.
Real estate is a competitive business, and you have enough to do. If you haven’t kept up with your blog lately, you are missing out on a powerful marketing tool that, over time, will help you to work smarter, not harder.
Start shouting your agency from the rooftops to help your dream clients find you. For boosting your online brand, and enhancing your real estate niche, I can help!
Drop a line! Let’s talk about all the possibilities!