Real estate is a tough business. No matter whether you’re working a buyer’s or seller’s market there will be days where you’re killin’ it, and others where you hear a chorus of crickets.
That’s because the real estate sales funnel can be a long one. Your relationships are key to making your business work, and you just can’t rush a relationship. So, how can you jumpstart your business when relationships take time?
Boost Online Presence
You might as well toss that phone book goodbye. Outside of meeting someone face-to-face and potential clients seeing you on a billboard, the internet is the first place people go to get what they need. So, if you’ve got awesome word-of-mouth, but crummy online presence, it’s high time you fix it up, because you may be losing clients.
Here’s how you do it…
Unify Your Real Estate Online and Offline Brand
If your yard signage is updated and fresh, but your website is outdated, misaligned with your other marketing materials, or incomplete, take the time to unify your brand in these ways:
- Use the same fonts in all places.
- If you have great print graphics on your postcards or magazines, bring the key elements to your online profiles to keep your brand consistent.
- Plaster that logo on your site, your facebook page, your Realtor.com listing, your Zillow presence. Anywhere you have your name or agency listed, make it match.
- Post an updated photo to modernize your profile.
- Use the same taglines, slogans or signature sayings across all platforms.
- Update your email signature to match the colors and fonts you use in your other marketing pieces.
Look Out for the Competition
If you get a lot of word-of-mouth, but all of your competitors are prominently posted at Realtor.com or Redfin, put yourself there too.
Maybe you don’t get a lot of clients outside of face-to-face networking, but maybe that’s because your online presence could be stronger. Find out where your competitors are, and make an effort to beef up your profiles in those places to get the most you can from passive exposure.
Get a Real Estate Blog
If you’re old school and love a good in-person exchange, you are already ahead, but if you’ve neglected to get a blog, you stand to get left behind sooner or later.
There’s a whole new generation of agents, and they are tech savvy. More important, there is a whole new generation of buyers, and they are tech savvy too. You might get passed over for the real estate agent next door that has an active blog.
Offer Real Takeaway Value in Your Real Estate Blog
Check this one out: This particular Portland real estate agent is the #1 Portland buyer’s agent, with a blog that gets regular love, because it offers great takeaway value to his potential clients. When there’s someone starting their search online with hundreds of real estate questions, there he is, reachable on Google with the answers.
Before long, his name stands out to those potential buyers or sellers who follow his blog regularly, so when it comes time to choose an agent, his name is quite likely the one of that pops into his reader’s heads.
Take a page from this agent’s book. With his blog, tight website and his unified online presence, he is definitely doing something right, and reaching more people because of it.
Start Up a Real Estate Newsletter
Give your potential buyers and sellers even more takeaway value with a weekly or monthly newsletter.
Having a button on your site to subscribe to your newsletter is a great way to build your client list, so even if casual lookers are just starting their home buying or selling process, they can get helpful information, and great resources as they prepare.
If it’s your name they see in their inbox each week, nurturing that relationship, they will more easily remember you. Then, when it’s time to choose their agent, they are more likely to reach out to you for even more trusted guidance and support.
Don’t leave your online presence and reputation to chance. Amidst the other gazillion tasks you have to get done today, if you want to unify your brand online and in print, I can help with that!
Photo Credit: Nattanan23 via Pixabay